A. PRE-STUDY COURSES (NO CREDITS)
There are four pre-study courses for students to enrol before taking the actual courses. The main four subjects are:
– BA 501 Intensive English for Business
Development of reading and writing skills in theoretical analysis and in case studies; written practice of business letters, memorandum, business essay, reports; and communication skills in class presentation, listening, conversation, discussion and seminar participation.
– BA 502 Quantitative Analysis
Advanced methods in quantitative analysis; topics covered in operations management such as forecasting, inventory management, project management and statistics.
– BA 503 Financial Accounting for Managers
The assumptions and decision usefulness of financial statements that are prepared for creditors and shareholders; emphasis is placed on interpretation of financial statements, using examples from several companies.
– BA 504 Business and the Economics Environment
An overview of the economics environment within which business must operate, understanding some of the analytical tools that economists use to solve business and economic problems. Emphasis is on identifying, understanding and evaluating the domestic and global forces causing economic change; key concepts and ideas from microeconomics, macroeconomics, and international economics. Topics relevant to real-world issues and problems provide the focus for in–class discussion.
—
B. CORE COURSES INCLUDES 7 SUBJECTS (TOTAL 21 CREDITS)
Further, student should take all of the core courses during the study time with total 21 credits. The core courses are:
– BA 511 MARKETING MANAGEMENT 3 (3-0-6)
Marketing planning and operations; a practical knowledge of the marketing management system and its key components, including marketing planning, control and coordination, branding, integrated marketing communications, product development, pricing and distribution channels. Emphasis is placed on developing skills for entering new markets and maintaining or growing current markets.
– BA 512 ORGANIZATIONAL BEHAVIOR 3 (3-0-6)
The knowledge on developing organizational competence; the relationships between organizational performance and the behavior of individuals, groups and overall organizations. In the process, emphasis is given to the importance of interpersonal issues and to issues arising from technological change, workforce diversity, ethical challenges and internationalization.
– EC 591 MANAGERIAL ECONOMIC 3 (3-0-6)
The nature and determinants of decisions about profit maximizing production and pricing; the economics of competition within individual industries. The emphasis is on diagnosing the determinants of an industry’s structure and formulating a rational, competitive strategy for coping with that structure. Special attention is given to problems of entry, exit and pricing.
– BA 513 OPERATIONS MANAGEMENT 3 (3-0-6)
The processes used to deliver products in the marketplace, the key operations and logistical issues in service and manufacturing operations, strategic as well as tactical implications, both quantitative and qualitative techniques and principles used by leading organizations are examined. Examples of world class operations are drawn from both the manufacturing and service sectors.
– BA 514 FINANCIAL MANAGEMENT 3 (3-0-6)
The investment decision and resource allocation of projects in the organization; asset valuation, capital budgeting, risk management, working capital management and performance assessment; sources of cash to finance the investment decisions; capital structure, financial instruments, the risk-return trade-off, financial planning and the cost of capital. Ethical considerations and management in the global context are integrated into these topics.
– AC 591 MANAGERIAL ACCOUNTING 3 (3-0-6)
An introduction to management accounting techniques that is useful in management decision-making situations such as performance appraisal, price-setting, determining output or service levels, financing and investing.
– BA 515 STRATEGIC MANAGEMENT 3 (3-0-6)
Strategic interaction and conflict resolution in competitive and cooperative environments; principles of strategic reasoning and related mathematical formulas through real-life examples and in-class games; external business competition and internal organization management; an understanding of strategic management in a global context.
—
C. SPECIALIZED COURSES
Besides the core courses, student may also take this course. Specialized Course in International Business Management includes 3 subjects (total 9 credits).
– BA 521 GLOBAL BUSINESS MANAGEMENT 3 (3-0-6)
The development, formulation, implementation and control of the strategies for any companies or organizations to get into or expand in international markets specially ASEAN Economic Community (AEC). The study of global marketing, international consumer behavior, and cross culture management.
– BA 522 MANAGING INNOVATION 3 (3-0-6)
This course examines theories of innovation and their application to real-world business opportunities. A particular focus is placed on emerging scientific and technical innovations and the opportunities and challenges they present to both existing businesses and new venture entrepreneurs. This course explains how do firms and entrepreneurs bring in new business models and get new products and services to the market for enhancing the competitive advantage.
– BA 523 GLOBAL ENTREPRENEURSHIP 3 (3-0-6)
This course is designed to help students to understand the importance of entrepreneurship in today’s global economy and to cultivate an entrepreneurial mind-set in doing business in multi-cultural environments. Students will broaden their knowledge in exploring problem solving techniques, opportunities identification, business concept development & venture planning using standard business model framework and bringing ideas for doing business globally.
—
D. ELECTIVE COURSES (TOTAL 9 CREDITS)
This courses is part of Study Plan B (Non-thesis), only for students who did not take the Thesis. You can choose 3 subjects equal to 9 credits. Some of the elective courses are as below:
– BA 571 BUSINESS RESEARCH 3 (3-0-6)
The fundamentals of research methodology both in qualitative and quantitative method, research paradigms and various stages of the research process including research design by using parameter and non-parameter, identifying a research topic, collecting and analyzing data, interpreting and presenting the findings, and finally writing a research report.
– BA 572 CURRENT ISSUES IN GLOBAL BUSINESS 3 (3-0-6)
Important global issues such as patterns of economic environment and policies, cultural traditions, political environment, historical development, geographic environment, legal environment, and major current issues in domestic and international organizations.
– BA 573 GLOBAL SERVICE MANAGEMENT 3 (3-0-6)
Operating management in service industries; emphasis is on the principles of design, operation and control of service delivery systems, delivery system design, client interfaces, operations control, capacity management and quality control.
– BA 581 CONSUMER BEHAVIOR AND MARKETING STRATEGY 3 (3-0-6)
Conceptual and theoretical aspects of consumer psychology and behavior principles in the global markets; internal and external factors influencing consumers’ consumption behavior including perception, attitudes, motivations, personality, lifestyle, family life cycle, and cultural groups; consumer psychology models, consumption behavior process to develop consumer marketing strategy.
– BA 587 CURRENT ISSUES IN MANAGING INNOVATIONS 3 (3-0-6)
Concerning the change in business environment, it is imperative that business organizations and entrepreneur prepare for managing innovation of attaining the sustainability objective. Students will explore and broaden their ideas in managing innovation with firms and business through various perspectives from both academicians and practitioners.
– BA 588 CURRENT ISSUES IN ENTREPRENEURSHIP 3 (3-0-6)
Current issues in entrepreneurship related to the new concept of being success entrepreneur concerning the highly competitive situation. Students can broaden their ideas in doing businesses globally from various aspects.
– BA 589 CURRENT ISSUES IN GLOBAL LEADERSHIP 3 (3-0-6)
Current issues of being leaders in the disruptive era. Important issues related to change management in the businesses and organization. This course provides opportunities for students to learn from various aspects of being a global leader in a highly competitive situation.
– BA 590 CURRENT ISSUES IN GLOBAL TOURISM 3 (3-0-6)
Analysis of current political, technological, and economic trends and a framework of exploration relative to the tourism industry; identification of issues and trends that impact destination planning, development, and growth; examination of the impact of trends on the destination; comprehensive discussion from various disciplinary points of departure.
– BA 591 CURRENT ISSUES IN DOING BUSINESS IN ASEAN 3 (3-0-6)
Current issues in doing businesses in ASEAN countries related to economic environment and policies, cultural traditions, political environment, historical development, geographic environment, legal environment. Students can broaden opportunities in starting up businesses in ASEAN.
– BA 594 ENTREPRENEURSHIP AND INNOVATION 3 (3-0-6)
The course provides a framework for understanding the process of creating and managing innovative organizations. This involves examining methods of analyzing new venture opportunities and ideas; approaches to assessing and acquiring resources; strategies for acquiring existing businesses; as well as developing knowledge and competency in meeting the unique challenges of managing and marketing a growing organization. Innovation is an important prerequisite for gaining a competitive advantage and for building a strong and sustainable business. The scope and richness of theoretical developments in the discipline of innovation, offers potential for students to develop substantial skills in understanding the discipline, its role in entrepreneurship and in the development of successful, contemporary organizations.
—
E. THESIS AND INDEPENDENT STUDY
Final courses the student can take. It depends on which Plan the student choose.
– BA 600 THESIS 12 (0-0-36)
Students who have chosen plan A (Thesis) must write and defend their thesis. Topics must be in student’s area of expertise and approved by advisors. The completed thesis must be approved by the appointed thesis committee.
– BA 601 INDEPENDENT STUDY 3 (0-0-9)
Students who have chosen plan B (Non-thesis) must report their independent study based in their area of expertise to their advisors, and must be approved from the appointed examination committee.