Shaping the Future of Business: UTCCiSM MBA Students Join AI Learning Experience with SMU (Singapore Management University)

Students from the International School of Management (iSM), University of the Thai Chamber of Commerce (UTCC), recently participated in a special academic session focused on the future of business in the age of artificial intelligence.

The course, titled “Aha! and Wow!! How to Leverage Both Artificial Intelligence & Human Intelligence to Bring Impact to Business,” was led by Prof. Sungjong Roh, PhD. The session aimed to equip students with a deeper understanding of how artificial intelligence and human intelligence can complement one another to create meaningful and sustainable business impact.

During the lecture, Prof. Roh highlighted the importance of combining data-driven AI capabilities with human creativity, critical thinking, and ethical judgment. Students were encouraged to view AI not as a replacement for human roles, but as a strategic tool that enhances decision-making and innovation in today’s rapidly changing business landscape.

The session also provided students with an international learning experience, as participants received certificates from Singapore Management University (SMU) upon completion of the course. The certificates marked a significant milestone and reflected the growing international collaboration in business education.

UTCCiSM extended special thanks to SMU Academy and its team for supporting and making the program possible. The initiative underscored UTCCiSM’s commitment to preparing students for global business challenges by integrating emerging technologies with human-centered learning.