UTCCiSM Students Explore How Thai Brand NaRaYa Expands into the Global Market

Students from the International School of Management (iSM), University of the Thai Chamber of Commerce (UTCC), recently had the opportunity to visit NaRaYa’s Head Office, gaining first-hand insights into how a Thai brand successfully expands into the international market.

During the visit, UTCCiSM students learned about key aspects of business growth, including brand building, product development, quality control, and the strategic processes behind NaRaYa’s journey from a local Thai brand to a globally recognized name. The session highlighted how consistency in quality and a strong brand identity play a vital role in building long-term trust with customers worldwide.

Students also explored the importance of creativity and customer understanding in driving business success. Through real-world examples, the NaRaYa team shared how listening to customer needs, adapting to market trends, and maintaining brand authenticity help the company remain competitive in global markets.

The visit provided students with meaningful industry perspectives, allowing them to connect classroom theories with real business practices. Seeing the operational and strategic side of an established brand helped students better understand the challenges and opportunities of scaling a business internationally.

UTCCiSM extends its sincere appreciation to Khun Wasna, Khun Pasin Lathuras, and the NaRaYa team for their warm hospitality and for generously sharing their experience with students. This industry visit reflects UTCCiSM’s emphasis on experiential learning and its focus on equipping students with practical knowledge and real-world insights from successful Thai and global businesses.