UTCCiSM Exclusive Session: Segment of One: Data and AI
Student blog — 02/04/2025

UTCCiSM Exclusive Session: Segment of One: Data and AI 📊✨ 🚀
UTCCiSM students had a great chance to learn from Khun Naris Sathapholdeja, Chief of Data & Analytics at TMBThanachart Bank PLC, about how data analytics can help businesses grow and change. 📊✨ His session showed how AI and data-driven decisions are shaping the future of business.
He explained how companies can use data to create personalized experiences for customers. Instead of grouping customers into large segments, businesses can now focus on each person individually, this is called the “Segment of One”. With AI, companies can understand customer needs, improve marketing, and provide better services.
Another important topic was predictive analytics, which helps businesses forecast trends and make better decisions. Instead of just looking at past data, companies can use AI to predict what will happen next. This helps reduce risks, improve efficiency, and increase customer satisfaction.
The session was eye-opening and gave students useful knowledge about how data analytics is changing industries. As AI and data become even more important, those who learn how to use them well will lead the way in business transformation. Stay ahead in the world of AI and data analytics! 🚀
#DataAnalytics #AI #BusinessGrowth #UTCCiSM #SegmentOfOne