UTCCiSM Students Gain Market Insights on Innovation in the CLMV Region from Osotspa Executive

Students from the International School of Management (iSM), University of the Thai Chamber of Commerce (UTCC), recently participated in a special academic session titled “Driving Insights into Innovation in CLMV Market,” designed to enhance their understanding of regional markets and innovation-driven business strategies.

The session was led by Khun Wudhi Tinnapong, Head of Consumer and Marketing Insights – International Business and Special Project at Osotspa Public Company Limited. Drawing from his extensive experience, Khun Wudhi shared valuable insights into consumer behavior, emerging market trends, and innovation opportunities within the CLMV region (Cambodia, Laos, Myanmar, and Vietnam).

During the session, students learned how data driven consumer insights play a critical role in identifying business opportunities and shaping innovative products and marketing strategies in diverse and fast-growing markets. The discussion emphasized the importance of understanding local consumer needs, cultural differences, and market dynamics when expanding businesses across the CLMV region.

The session provided students with real world business perspectives, allowing them to connect classroom theories with industry practices. Through practical examples and professional experiences shared by the speaker, students gained a clearer understanding of how multinational and regional companies approach innovation in emerging markets.

UTCCiSM extends its sincere appreciation to Khun Wudhi Tinnapong for sharing his expertise and industry experience with students.

This special session reflects UTCCiSM’s focus on experiential learning and its mission to equip students with practical insights and regional knowledge essential for success in the global and ASEAN business landscape.